The 21st century can quite rightly be termed as the “Age of Technology”. With rapid developments giving us better computing systems by the day, the dependence on several gadgets is more widespread than ever before. Sensing this, we are witnessing a trend wherein almost every organisation that opens its door for business has a website that serves up information about its products and services, sells them, and seeks to answer every question that a prospective client might have.
The growth in several markets also means that the competition is more cut-throat than ever before. In such markets, it is important to project yourselves with a marketing strategy that makes you stand out from your competitors. Modern marketing activities look to bring the visitors in by producing interesting content that potential customers want and need. This strategy is known as inbound marketing.
Inbound marketing from HubSpot has become the norm in the world of online marketing. This also involves creating an interesting HubSpot website design and the statistics paint a remarkable picture. Here are some of them:
- 54% more leads are generated through inbound marketing tactics than traditional strategies.
- Companies save an average of $20,000 per year by implementing inbound marketing methods rather than outbound.
- Nurtured leads (leads through inbound marketing) make purchases that are 47% more than non-nurtured leads.
When it comes to market enforcing marketing methods, companies are averse to biding their time, and instead look for instant results. Inbound marketing is a strategy that is clearly working, and with impeccable savings among other benefits, this is a method you should implement sooner rather than later.
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